Telco: What's next?

Future products and services in the connected world

About the contest

About Swisscom

Swisscom is the leading telecommunications and one of the leading IT companies in Switzerland. Our vision: As number 1, we are shaping the future. Together we inspire people in the networked world.

Digitalization and changing customer needs also challenge our business. As an innovative company, Swisscom wants to offer the most successful products and services of tomorrow.


Digitalization determines our everyday life, increasingly simplifies our work, but also presents us with new challenges. Our task as Swisscom is to get everyone excited about the countless possibilities offered by digitalization. We have a responsibility to make the opportunities of the networked world accessible and easy to use for people and companies.

We are determined to actively shape the future of Switzerland. We would like you to help us shape the future, especially with regard to our range of products and services for private clients. Together with you, we want to identify new business ideas and areas in which it can leverage its strengths in the telecommunications and IT environment, but also concept that goes beyond our industry and combine our strengths with innovative concepts from other industries.

Be it smart home solutions for generations 60+, a CO2 negative subscription, offers from insurance companies or a Digital Learning Academy. There are no limits to creativity as long as the idea has a connection to Swisscom.


  1st place 1000 €
  2nd place 700 €
  3rd place 500 €
  4th-10th place 100 €

Most valuable Participant (MVP): 100 €

The MVP is the person who adds the most value to the community. This can come from helpful comments, great ideas or special commitment.


  • Start of the competition: 13.03.2020
  • End of the submission phase: 13.04.2020 14.04.2020 9:00 AM CEST     NEW DEADLINE!
  • Winner announcement: 13.06.2020

Evaluation criteria of the experts and jury

  • Sales potential
  • Feasibility
  • Right-to-Play
  • Degree of innovation

Evaluation criteria of the community

  • Sales potential (How high is the sales potential? Can money be made with it?)
  • Desirability (Does the idea solve a problem for a user/customer? What is the benefit?)
  • Degree of innovation (How innovative is the idea? Does it have differentiation potential?)